Is your marketing bucket leaking?
Picture this: You’re doing “all the marketing things” - but something’s not quite sticking. You’re pouring time, energy and money into your marketing efforts….. but not enough is staying put.
Plugging some simple leaks in your marketing bucket will help.
Some of these leaks are usually pretty easy to plug once you know where to look - and I’ve covered five simple, achievable fixes you can start implementing today.
They aren’t all of the things that might need fixing (I’d need to write a book rather than a blog!), but for small business owners, they will certainly help.
Leak 1: You’re not fully using your Google Business Profile
Your Google Business Profile is like your digital shop window. Even if you don’t have a website, this FREE tool is often the first thing people see when they search for your business or for a product or service that your business offers.
But so many small business owners set it up once… and then forget it even exists. Some small business owners don’t have a Google Business Profile at all.
Quick wins to plug the leak:
- Make sure your profile is claimed and verified
- Add up-to-date photos (especially of your workspace, products or you!)
- Post regular updates (think mini blogs or latest offers)
- Ask your happy clients to leave reviews
- Check the ‘Insights’ tab to see how people are finding you
