Blog
Is Your Marketing Bucket Leaking?
24 April 2025
Picture this: You’re doing “all the marketing things” - but something’s not quite sticking. You’re pouring time, energy and money into your marketing efforts….. but not enough is staying put. Plugging some...
How To Consistently Attract The Right Clients
2 February 2025
Running a small business often feels like a rollercoaster, doesn’t it? One minute, you’re celebrating a new client win, and the next, you’re wondering why you’re attracting the wrong ones (or worse, no one at all). If...
A Simple Process For A Winning Small Business Marketing Plan
2 January 2025
For small business owners, December and January is a really great time of the year to focus on planning, because it gives you an opportunity to reflect on your achievements from the past year and also have a look at some of the things that you...
The Importance Of Understanding Marketing As A Business Owner
21 October 2024
Having held the Marketing Summit Cumbria last Friday, and hearing the amazing feedback from our attendees, I felt inspired to write a blog on the importance of business owners understanding marketing. As business owners, we often wear many...
DIY Marketing Versus Using A Professional: Finding The Right Fit
19 August 2024
When it comes to marketing your business there are three options available: Do-it-yourself (DIY) marketing, hiring marketing experts, or a hybrid approach that combines the first two. Each route offers its own advantages and challenges,...
How Small, Consistent Actions Shape Marketing Success
21 July 2024
In business, and particularly within the realm of marketing, the quest for a magic bullet continues unabated. However, the real secret to long-term success is far less glamorous yet greatly effective - consistency. The line 'small, consistent...
Understanding The Marketing Ecosystem In Your Business
23 June 2024
It’s tempting for many business owners to reduce marketing to its most visible elements such as social media posts and newsletters. However, successful marketing is much more than just stand alone tactics like these. The marketing...
The Power Of Networking For Your Business
1 June 2024
As a business owner, it’s easy to get caught up in the day-to-day grind of running a business. However, if yesterday’s experiences reminded me of anything, it’s the value of stepping back and connecting with other business...
Conquering Content Creation: A Small Business Guide
29 April 2024
If you've ever found yourself staring blankly at a computer screen, waiting for the muse of marketing content to visit, you're not alone. We understand that one of the most daunting tasks for small and medium-sized business owners is...
Authentic Charm: Why Being Genuine Is Marketing Gold
4 February 2024
In such a competitive market place, where every small and medium-sized enterprise (SME) is vying for a slice of the spotlight, regardless of the industry you're in, there’s one thing that can truly set you apart – authenticity. So,...
